The creator must disclose that the content is sponsored by using the hashtag #WHEELSAPEPartner in the description/post when the content is directly related to the project.
- Instagram, Facebook, Twitter, or similar social media platforms: use the #WHEELSAPEPartner hashtag at the beginning or end of a post or at the beginning of a series of hashtags if more than one is used.
On Instagram, the hashtag should appear before the “more” button. Instagram stories must also have the #WHEELSAPEPartner hashtag for any content directly related to the project.
- Blogs & Vlogs: each video or post directly related to the project must include “this post or video was sponsored by Brand(s).